BEST Outdoor Recreation Store: Recreational Equipment, Inc. (REI)
Winner
Recreational Equipment, Inc. (REI)
www.rei.com
1789 28th St., Boulder
303.583.9970
REI
Shopping at REI is flat-out fun. “It has to do with us being a cooperative, so there’s a sense of belonging,” explains Boulder’s assistant store manager, Anna Ransdell. “This is a place where people come to hang out on the weekends.” The outdoor gear cooperative and its knowledgeable employees are passionate about what they provide: the means for experiencing, exploring and enjoying the great outdoors. Around every corner is a must-have jacket, tent, kayak, climbing rope, snowboard or other piece of tantalizingly shiny gear. What’s the latest must-have item from REI? Check out the Novara FlyBy Shuttle Foldable Bike, suggests Ransdell, a bike that folds up to the size of a small duffel bag. It has great potential, she says, “especially for bus commuters. A lot of time there’s no room on the bike racks. So what do you do with your bike? Fold it up and bring it on with you.” The FlyBy is like everything at REI: simultaneously ultra functional and ultra cool.
Runner Up
Neptune Mountaineering
www.neptunemountaineering.com
633 South Broadway, Suite A, Boulder
303.499.8866
