
Winner
Seems like everyone’s keeping a closer eye on their money now. After all the bankruptcies, market bottoms and bailouts, you get to wondering how secure your money is. “Consumers today have a basic distrust of the financial industry,” says Rich Jones, vice president of marketing for Elevations Credit Union. “They’ve seen the bailouts and TARP, and they’ve seen the rate on their credit cards skyrocket. Now what they want is a safe, local community organization that can take care of all their financial service needs.” Members like the fact that the money that they deposit with Elevations stays right here, Jones explains, and these funds are in turned loaned out locally, which helps keep our economy on its feet. But Elevations is more than just a place to put your money. What are the most popular services? “Checking account with debit cards – we even have one option that really is free. All our lending products are in high demand, because so many banks have stopped doing loans. And mortgages, which rode a wave of refis when rates were historically low but now are equally powered by new home sales” as buyers return to the market.
Boulder Valley Credit Union www.bvcu.org 5505 Arapahoe Ave., Boulder, 303.442.8850 2667 Broadway, Boulder, 303.449.3551 800 Coal Creek Circle, Louisville, 720.890.0404




