Winner Runner Up
2775 Pearl St., Boulder, 303.RUN.WALK
www.boulderrunningcompany.com
With its motto of putting “passion in your soles,” Boulder Running Company is the clear choice of the Runnerati. Whether you’re racing, hiking, walking, running, training or just looking for some comfy shoes, BRC has you covered. The company is renowned for its video gait analysis that helps determine the best shoe for your unique foot and stride. Runners swear by it. Putting the best shoes on your feet – footwear that actually affects your good health – would be a daunting undertaking but for BRC’s whip-smart staff. And shoes are just the start. All-season apparel and accessories abound for women, men and kids. Yet, stocking great products is not what sets Boulder Running Company apart. Owner Mark Plaatjes explains, “The product doesn’t make the business. You can get many of the same products that we have somewhere else. We differentiate ourselves by taking care of the people who walk through the door. In some cases, two and three generations of families come to us. We know them.” It is an emphasis on community that creates such longstanding trust with customers. “Boulder County Gold is an important honor for us because it tells us the community thinks we’re doing a good job. We sponsor many local events because we believe in the investment in community,” says Plaatjes.
Fleet Feet
2624 Broadway St., Boulder, 303.939.8000
www.fleetfeetboulder.com
